AJ Bell Pensions

HTML5 Display Ads

Client:

Spitfire logo

The Brief:

To deliver a campaign of display ads based on artwork and motion comps supplied by an agency (VCCP), for an AJ Bell campaign 'Ring my bell'. For these ads I animated the individual 'flying bells' and choreographed their movement to mirror the motion seen in the TV ads, using a mix of CSS webkit animaton and GSAP tweens! All while keeping each ad under 200kb 💪

Tech Stack:

HTML | CSS | Javascript | GSAP | Photoshop

Deliverables:

Hand-coded masters and adaptations, using gsap - delivered DoubleClick Studio compliant, ready to be trafficked on time.